Saturday, 10 April 2010

Selfridges spell it out with Martin Margiela

To celebrate the launch of the exclusive fragrance, 'Entitled' by Maison Martin Margiela , Selfridges have dedicated a whole window to promote the product. The fragrance named product of the week by the luxury department store can be seen in the second image, sourced from Selfridges website under Beauty.

I love the way the fragrance is displayed on shelving in this display to spell the letter M, (a key letter in the product's name.) Against the back drop of jumbled white props, including luggage, lamp shades and chairs, the carefully placed bottles in light green and white really stand out.

In March I posted about the use of oversized letter in Burberry's and Liberty's window displays. It seems a trend has emerged this Spring as Selfridges have used a similar concept by using the product to spell out a key letter in the brands name, on a large scale.

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