Wednesday, 2 February 2011
Following the success of their 'The Man' and 'The Woman' campaigns last year, French Connection have splashed out this Spring on a new campaign titled 'You are man? and 'You are woman?' The campaign plays with connotations of what it means to be a man and what it means to be a woman.
These images are of one of the store windows that French Connection have launched as a part of this campaign. This display asks men are you man? using the scenario of a man riding an inflatable, not the most masculine of activities! Fun and humour is created by inflatable water and cloud props and of course the male mannequins styling of comical moustaches, speedos and inflatable animals.
I really like the way the brand has covered the entire side of their store with a giant graphic with a big cutout for the window display. Using an image from their print campaign makes the store instantly recognisable as French Connection and creates a coherent message across the different forms of promotion. The combination of the large scale photography, powerful text and humorous props creates a big impact and is hard to miss along the hustle and bustle of London's Oxford Street.