Showing posts with label British. Show all posts
Showing posts with label British. Show all posts

Monday, 19 April 2010

Game, Set and Match to Ralph Lauren




Images Sourced at WGSN

I love the collaboration of the Wimbledon Tennis Championships and Polo Ralph Lauren so when I discovered this window display from their flagship store in the WGSN archives I had to share it. The collaboration is a perfect fit, with both parties evoking strong notions of lifestyle, class and high society.

The choice of props create an authentic representation of the all England club; the freshly pressed towels, competition silverware, picnic baskets and signposts to name a few. This display brings heritage and British tradition to a premium American lifestyle brand in a charming and sophisticated way.