Monday, 27 February 2012

Levis go over the rainbow

A clever play on words can be a very powerful tool in marketing and promotion, look at the size and success of French Connections recent campaigns! So I was very excited when I saw this campaign for Levis on Regent Street. Coloured jeans in pastels and icecream shades are a wardrobe must-haves for Spring Summer. Every brand is shouting about their version including Gap who's current campaign is all around bright jeans. This campaign for Levis is definitely worth shouting about or blogging about should I say!

Levis coloured jeans in every colour of the rainbow are at the forefront of this campaign, but they are not alone. The curve they refer too is a play on words of the curve of a rainbow and the curve of a woman! A collection titled Curve is what Levis is promoting, designed by the jeans brand to celebrate the curves of a woman with three different fit jeans based on your body type.

The message in this display to me is the ultimate example of taking a trend and making it fit (literally..) your brands image and product, whilst really understanding your consumers needs.

Friday, 24 February 2012

Anthropologie get a paint job

This display at Anthropologie on Regent Street can't help but make you stop in your busy shopping tracks. The burst of colour and dramatic dripping paint design that covers the majority of the stores windows is big, bold and brilliant! The pastel colours, in particular the aqua, nod towards the key trends this Spring Summer with these sorbet shades looking to dominate the high street.

I like the fact that the two windows, one either side of the stores entrance, use different compositions for the paint drip design. The one dominating the majority of the window with a few cleverly placed gaps to showcase product and props. And the second, creating a window (within the window..) to show key outfits on a mannequin grouping.

Thursday, 16 February 2012

Mulberry are the flavour of the month

It may be ten below in London but that doesn't stop this display on Brompton Road look any less appealing! This summer inspired candy campaign from the British brand is right on the mark with this seasons candy colours and fun approach. The attention to detail on the giant icecreams is what prevents this campaign from looking cheap and tacky, the hundreds and thousands are my personal favourite, they look good enough to eat!