Saturday, 5 March 2011

Match Point to Tommy Hilfiger

The bright yellow and the sheer giganticness of the tennis ball caught my eye at Tommy Hilfiger on Regent Street this afternoon. The all-American brand have used the ever popular connotation of the country club lifestyle, more specifically tennis, to create a fun and eye catching display.

While I think the window display is striking, what I think works particularly well in this scheme is how the brand has carried the concept throughout the whole store. (Which is something I don't think brands do enough in visual merchandising!) The second photograph is one example of how they did this by using old fashioned rackets and a range of multi-coloured tennis balls on a shelf above a rail of clothing. Another example, which I couldn't photograph because of the number of staff stood around was a table tennis table complete with net being used to display a range of piled up polo shirts!