Saturday, 5 March 2011
The bright yellow and the sheer giganticness of the tennis ball caught my eye at Tommy Hilfiger on Regent Street this afternoon. The all-American brand have used the ever popular connotation of the country club lifestyle, more specifically tennis, to create a fun and eye catching display.
While I think the window display is striking, what I think works particularly well in this scheme is how the brand has carried the concept throughout the whole store. (Which is something I don't think brands do enough in visual merchandising!) The second photograph is one example of how they did this by using old fashioned rackets and a range of multi-coloured tennis balls on a shelf above a rail of clothing. Another example, which I couldn't photograph because of the number of staff stood around was a table tennis table complete with net being used to display a range of piled up polo shirts!