What do you think of when you say British? The Queen? Tea? The weather? Well all of the above and more featured in Selfridges British bonanza. Their current window campaign is perfect to celebrate everything British for a summer of events from the Queens Jubilee to the Olympics London 2012.
Each window showcased a theme associated with Great Britain, the four I have shown here were my personal favorites! The seaside, tea, the weather and of course the British hugh street. What I like about this campaign is that in true Selfridges and British style they have injected a great sense of humour to each window! This is probably most apparent in the tea window, rather than showing an elegant afternoon tea Selfridges are showing a less elegant version of tea.. builders tea! Complete with a builders bum and giant sugar cubes as bricks, this window is full of a British sense of humour.
My name is Kathryn, I am 25 and grew up in the Cotswolds. I have recently graduated from university where I studied a BA Hons Degree in Fashion Marketing and Communication. I hope to pursue a career in retail, my area of particular interest is visual merchandising.
This blog is an opportunity for me to record and display examples of Visual Merchandising that inspire and excite me.
In addition to my observations I try to identify Visual Merchandising trends within the fashion industry, to train my eye to look at things from a professional perspective as well as from a commercial and consumer one.