Tuesday 22 May 2012

What Brits do best at Selfridges

What do you think of when you say British? The Queen? Tea? The weather? Well all of the above and more featured in Selfridges British bonanza. Their current window campaign is perfect to celebrate everything British for a summer of events from the Queens Jubilee to the Olympics London 2012. Each window showcased a theme associated with Great Britain, the four I have shown here were my personal favorites! The seaside, tea, the weather and of course the British hugh street. What I like about this campaign is that in true Selfridges and British style they have injected a great sense of humour to each window! This is probably most apparent in the tea window, rather than showing an elegant afternoon tea Selfridges are showing a less elegant version of tea.. builders tea! Complete with a builders bum and giant sugar cubes as bricks, this window is full of a British sense of humour.

2 comments:

  1. These store sounds really quite a fascinating one with the many queens being dressed up with quite a trendy and familiar ways...

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  2. Brilliant visual merchandising - makes me want to become a part of each little British microcosmic world.

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