Saturday, 31 October 2009
These photographs were taken in three different retailers. The first is from River Island in Nottingham, the second, Topshop in Edinburgh and the third was of a display in a store called Tattinger and Marsh in Marlborough, Wiltshire.
This trend of using old fashioned sewing machines really interests me because with each store they have used the prop (or image in River Islands case)in their own way. The sewing machines obviously make references to garment production but because of the style of them, they also communicate ideas of vintage and the old fashioned. They appear quite authentic (less maybe with the River Island image) and suggest quality; two attributes that the brands want to communicate.
Wednesday, 21 October 2009
I took these photographs at Jigsaw's Nottingham store earlier today. The window display really stood out to me because of the vibrant colours and sheer size of the cotton reels. They're really fun and the thickness of the thread really emanates the sense of Autumn and knitwear that is dominating the high street.
I like the way the mannequins are interacting with them, it helps to draw your eye onto the products displayed, especially as some of the colours of the thread mimic colours in the garments.
This display makes a strong impact and playing with scale was a big factor in creating this effect. As it is something often used in Visual Merchandising, I hope to find more examples of scale and proportion in the research I do.