Saturday, 31 October 2009

Trend Spot: Vintage Sewing Machines

These photographs were taken in three different retailers. The first is from River Island in Nottingham, the second, Topshop in Edinburgh and the third was of a display in a store called Tattinger and Marsh in Marlborough, Wiltshire.
This trend of using old fashioned sewing machines really interests me because with each store they have used the prop (or image in River Islands case)in their own way. The sewing machines obviously make references to garment production but because of the style of them, they also communicate ideas of vintage and the old fashioned. They appear quite authentic (less maybe with the River Island image) and suggest quality; two attributes that the brands want to communicate.

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