Wednesday, 21 October 2009
Reel Appeal at Jigsaw
I took these photographs at Jigsaw's Nottingham store earlier today. The window display really stood out to me because of the vibrant colours and sheer size of the cotton reels. They're really fun and the thickness of the thread really emanates the sense of Autumn and knitwear that is dominating the high street.
I like the way the mannequins are interacting with them, it helps to draw your eye onto the products displayed, especially as some of the colours of the thread mimic colours in the garments.
This display makes a strong impact and playing with scale was a big factor in creating this effect. As it is something often used in Visual Merchandising, I hope to find more examples of scale and proportion in the research I do.