Selfridges: The Bright Lights and Sites of London

Selfridge's window displays at their flagship London Oxford Street store are amongst the most iconic in the world. To celebrate London Fashion Week, (19th - 23rd February)the department store paid tribute to the capital with a splash of vibrant colours.
The fourth image I have shown was my favorite window, using cardboard cutouts to show some of the cities famous landmarks and architecture. The cardboard brown stands out well against all the acidic colours, and the way the props are built up in front of each other reflect the busy skyline of London.

Londons Calling at Monsoons Childrenswear Department

I photographed the childrenswear window display in Monsoon at their Cheltenham branch about two weeks ago. Amongst all the shops giant sale signs and blank windows this display really stood out to me. I think the graphics of the London skyline are very strong and create the right balance between being sophisticated and young looking for the childrenswear department. The coloured areas of the backdrop suggest a colouring book style which reflects the audience of the product range perfectly.

I like the play on words with the signage "Monsoon Street" taking another aspect of London iconography along with the London Eye and other architecture in the backdrop. It adds another playful element to the display and of course promotes the retailers name.

The display strongly represents the key theme of London for this Autumn collection that is used throughout the product range in graphic prints. The three outfits on the mannequins in the display are examples of this, I have included an image of one of the t-shirts as the detail is hard to make out in my photograph.