Friday, 28 August 2009

Londons Calling at Monsoons Childrenswear Department

I photographed the childrenswear window display in Monsoon at their Cheltenham branch about two weeks ago. Amongst all the shops giant sale signs and blank windows this display really stood out to me. I think the graphics of the London skyline are very strong and create the right balance between being sophisticated and young looking for the childrenswear department. The coloured areas of the backdrop suggest a colouring book style which reflects the audience of the product range perfectly.
I like the play on words with the signage "Monsoon Street" taking another aspect of London iconography along with the London Eye and other architecture in the backdrop. It adds another playful element to the display and of course promotes the retailers name.
The display strongly represents the key theme of London for this Autumn collection that is used throughout the product range in graphic prints. The three outfits on the mannequins in the display are examples of this, I have included an image of one of the t-shirts as the detail is hard to make out in my photograph.

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