I took these photographs of the window displays of French Connection's London Oxford Street store back in July. I thought the whole concept for the display was really strong, communicating the idea of summer in a youthful and fun way.
The postcard design helped to frame the mannequins and focus your eye on the bright colours of both the clothes and the beach balls. The display stood out really well as you walked down the street as it was completely different to the other retailers windows and filled the whole space with colour and props, creating maximum impact.
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