Wednesday, 16 September 2009

Miss Selfridge's Faded Chic

These images are of Miss Selfridge's window displays at their London Oxford Street store, taken last week. I really like the worn and faded style of the props and backdrop used, as they complement the products on display, particularly the faded denim and washed out floral print. Using predominantly white allows the imagery and products to stand out. The painted brick work effect prevented the white from looking too bland.
The use of different height plinths is very clever as it allows each look to be complete with various accessories. Providing the customer with an idea of how to put together an outfit from the product range. It also breaks up the space within the display making it easier on the eye.

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