I took these photographs in Topshop in Edinburgh about two weeks ago. I really like the use of large ornate gold frames in the display to give an added feature but also to draw the eye in towards the products. Frames were used throughout the store in a variety of scales, including in the window displays to create a consistency and to strengthen the trend. A very simple technique, the frames help to give a sense of grandeur and occasion that are integral to the trend the products belong too.
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