Saturday, 5 March 2011

Match Point to Tommy Hilfiger



The bright yellow and the sheer giganticness of the tennis ball caught my eye at Tommy Hilfiger on Regent Street this afternoon. The all-American brand have used the ever popular connotation of the country club lifestyle, more specifically tennis, to create a fun and eye catching display.

While I think the window display is striking, what I think works particularly well in this scheme is how the brand has carried the concept throughout the whole store. (Which is something I don't think brands do enough in visual merchandising!) The second photograph is one example of how they did this by using old fashioned rackets and a range of multi-coloured tennis balls on a shelf above a rail of clothing. Another example, which I couldn't photograph because of the number of staff stood around was a table tennis table complete with net being used to display a range of piled up polo shirts!

7 comments:

  1. I love it!! Damn those employees! I would love to see those tables

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  2. I love also how they've done the Royal Tenenbaum thing in their adverts with the grovvy long-haired tennis player. My hubby and I did Royal Tenenbaums for last Halloween and it was brilliant. Still wear the faux fur Margot coat too.

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  3. OMG. I love your blog. My name's Anna, I'm a stylist and visual merchandiser in LA. I'm 23 years old and moved to California after graduating back in south with a degree in visual merchandiser. I've worked with such designers as Max Azria, Nicole Richie, and my idol Rachel Zoe. I'd love if you visited my new blog for multiple posts a day on all things fashion. I'd love the support. I'm following you, I hope you'll do the same. Thanks so much.

    www.fashboulevard.blogspot.com

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  4. hay g8 job,love your blog and efforts you did
    keep going and visit my blog too,
    http://rajeshnakar.blogspot.com/2011/02/valentine-window-display-2011-ghanawest.html

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  5. Hey, love Tommy Hilfigers merchandising here, very inspiring. Great blog too! Sarah sequinsandsquids.blogspot.com

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  6. Hi Kathryn,

    I love your blog and really want to talk to you about a competition in World Retail Congress called Retail Futures Challenge: http://www.worldretailcongress.com/retail-futures.cfm

    Can you get in touch over Facebook please?

    http://www.facebook.com/pages/Retail-Futures-Challenge/

    Thanks!

    Elle

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  7. Hi Ellie I've just found your page on facebook, am gonna take a look now looks fab! Kathryn

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