Sunday, 4 April 2010

Hackett race to the finish line

Luxury menswear brand Hackett are proud sponsors to one of the most prestigious events in the British sporting calender; the Oxford Cambridge Boat Race. I visited their Regents Street store on Wednesday, where I took these photographs of the brands promotion of the sponsorship in their window display.

Along with placing rowing oars amongst the mannequins, the brand have promoted the event by showing the route of the race in a white map on the window pane. I really like this technique as it is a really simple yet strong illustration that allows you to see the product behind. The quote in the third image perfectly sums up the humour and wit of the brand's British nationality.

1 comment:

  1. Hi Kathryn

    We're really happy you've enjoyed these windows. We work closely with the talented Hackett VM team to try and bring some excitement to the high-street.

    Please see our site for our other collaborations with Hackett and other brands:

    Thank you!