Sunday, 13 June 2010

Jigsaw's Sweet Tooth

I have blogged about Jigsaw's window displays a number of times and this scheme is perhaps my favorite so far. The womenswear high street brand have used props of oversized sweets to create a bright, fun and eye-catching display. The giant gum balls, sticks of rock, lolly pops and pick and mix striped bag, are all instantly recognizable because of their shapes, textures and colour. Their timeless nature has an element of nostalgia as the sweets are favorites amongst generations including the middle aged demographic that the brand is targeting.

The display takes an instantly recognisable theme and reproducess it in a giant form to catch the eye of passers by and create a visual impact.

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