Monday, 21 June 2010

Fred Perry enjoy the beautful game

The Football World Cup is one of the biggest events this summer so its not surprising that brands have tapped into the tournament for visual merchandising inspiration. I love this window display in Fred Perry's Nottingham store because although it is a strong association with football, the display is subtle and clever and in line with the heritage brand's identity.

The oversized table football players are instantly recognizable and a fun play on size, as table football itself is a miniature form of the sport yet here it is a giant version of it. I particularly like the way the "footballers" are wearing Fred Perry's signature polo shirt which is famous to the brand.

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