Saturday, 7 August 2010
Designers get taught a lesson by Selfridges
August has arrived and at this time every year this spells out three words for retailers "Back to School". Here Selfridges have cleverly used references to days at school including apples, books, and knee high socks to create a quirky and rather grown up display for the womenswear department.
I always think attention to detail is what makes a visual display work and here is no exception. The carefully placed apple on the mannequins head and the freckles on their cheeks are both examples of this. One element of the display that I thought was particularly clever was the way they have shown which designers clothes are used for each mannequin by writing it in letters on their arms and legs. Something my school friends and I certainly did when the teachers weren't looking!