Friday, 19 February 2010
Blue Skies are Forecast at Fred Perry
An overcast day shopping in Nottingham was brightened up by Fred Perry's Spring window campaign. I love the concept of using weather symbols, they are instantly recognisable and very appropriate for a brand who's nation has a pre-occupation with the weather.
I really like the small details like the wind pressure symbol 'S10' for Spring/Summer 2010. A very simple idea, that focuses your eye on the brands 'sunshine'; a black jacket!