Thursday, 26 November 2009

Christmas Trend Spot: Oversized Baubles

Christmas is always an exciting time of year in the world of Visual Merchandising and this years displays do not disappoint!
On a research trip to London this week, I kept my eye out for concepts retailers have used for Christmas 2009.
A big trend I noticed was the use of giant baubles; the examples above show displays in Topshop, Harvey Nichols and Banana Republic. What I really like is how each brands display, is a unique take on the trend, reflecting the individual retailers image and taste. For example, Topshops display uses very soft and metallic colours, reflecting the tones and styles of their key trends this season. Whilst Harvery Nichols boldness and use of colour are very different in comparison, it is entirely appropriate for the department store.

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