Jigsaw's Spring campaign takes the ever popular nautical theme to create a classic and sophisticated window display. The Union Jack sails draped down from the ceiling create a frame to focus the eye on the mannequins. The use of rope piled up on the floor and held in the mannequins hands, create a look that is identifiable and authentic whilst subtle enough to not take away from the product. The mannequin modelling the striped top and mac is covered in navy and blue striped fabric which helps to communicate the trend further.
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