I really like this concept Liberty have used for six of their windows on Great Marlborough Street, promoting the Stella McCartney collection. Using models and props to spell out 'Stella' has created a display that is full of humour and promotes McCartney's signature relaxed and feminine style.
This simple idea could be adopted by a range of retailers and like Liberty, they could put their own stamp on it to promote key elements of their brand and collection.
No comments:
Post a Comment