After admiring Liberty's giant letter display for Stella McCartney I came across Burberry's window campaign for their Regent Street store. It appears I have stumbled across a trend! I really like the way the brand have jumbled all the letters of Burberry up, using different extremes of scale for the letters to create variety.
Displaying accessories and mannequins styled in pieces from their Spring/Summer 2010 collection, amongst the letters, works really well. The display is a playful use of scale bringing an iconic brand name to life.
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