Hanging out at Whistles

I have done a few posts about the use of giant letters in retailers window displays, discovering that it is quite a big trend in Visual Merchandising. I like this display by Whistles because unlike the other displays such as Stella McCartney at Liberty and Burberry where the letters were placed on the floor, at Whistles the letters hang from the ceiling. By hanging the neutral tone letters from wires they are able to use the height of the window and draw the customers eye across the store.