The Football World Cup is one of the biggest events this summer so its not surprising that brands have tapped into the tournament for visual merchandising inspiration. I love this window display in Fred Perry's Nottingham store because although it is a strong association with football, the display is subtle and clever and in line with the heritage brand's identity.
The oversized table football players are instantly recognizable and a fun play on size, as table football itself is a miniature form of the sport yet here it is a giant version of it. I particularly like the way the "footballers" are wearing Fred Perry's signature polo shirt which is famous to the brand.
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