Selfridges wish, crave and lust over the new seasons key pieces

It's one of the most exciting times of the year in the fashion retail industry, the summer and the sales are drawing to a close and the Autumun/Winter collections are being stocked up and sprawled all over the fashion magazines. Key trends and pieces are predicted as consumers are told how they can update their wardrobes with the "must-haves" of the new season.

My interpretation of this series of windows from Selfridges is that the creative team have tapped into this and created a visual display that shows consumers a wishlist for the new season. Whether they crave, obsess or lust over, at this time of year consumers choose the new jacket, the perfect cocktail dress and the fabulous new handbag they must have this season!

Each window features one emotion and one key piece, making it easy for consumers to focus in on each product as they walk down Oxford Street. The key pieces in the scheme show what the department store do best; housing the most innovative, relevant and iconic designers of the moment and help stamp their authority within the industry.