This display was a part of the Juicy Couture concession at Harvey Nichols in Edinburgh, photographed on the 14th of September. I really like the use of birdcages throughout the display to give the brand a feminine feel. The strong, modern tones maintained an edge of Juicys attitude, keeping up their strong image. Displaying one of the collections handbags in a bird cage was effective, giving the prop an added feature. Although using birdcages as a part of a display is not a new concept for fashion brands, Juicy Couture applied their own twist, making the props relevent for their brand.
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