Spring is blossoming at Mulberry

Amongst the doom and gloom of January it was really refreshing to come across this vibrant display at Mulberry. The white cut out dolls allow both the giant pink flowers and Mulberry's spring collection, including the much talked about Tillie bag to stand out.
Part of the strength of this display in my opinion, is the way it ties in with their current print advertising campaign, full of pink hydrangeas, wheel barrows and watering cans: all things Spring!

The best of the sales

After my last post about the White Company I decided to see if I could track down anymore window displays that have used innovation and creativity in their promotion of that four letter word. It was by no means an easy task but eventually I found three displays that impressed me.

The first is Kurt Geiger on Regent Street, I really like the way they have used highlights of red in a subtle and stylish way; in their light bulb signage, in the shoes on display and also in the lips of the otherwise very plain mannequin.
The second display at Anthropologie also on Regent Street, uses playful fonts and patterns to create a composition of key messages about their sale. The third retailer pictured is Vivienne Westwood's menswear store just off New Bond Street. Refreshingly this brand decided to abandon the colour red and use the same vibrant blue as their store signage for their sale promotion. The bunched up giant letters are instantly eyecatching and work well next to the two mannequins, creating a balanced composition that fits the small but perfectly shaped window.

The White Company reduce their prices without reducing their image

Sales are the one time when retailers tend to strip back displays to just simple graphics, often using a combination of large lettering and the colour red! So I was really impressed when I spotted this display at The White Company at Sloane Square. The upmarket brand have successfully created a display that clearly communicates their sale but in a way that stays true to their strong brand identity. Proving that even though they are discounting their prices, by no means does it mean their upmarket signature style is impacted.

Using mannequins, examples from their product range and giant scripted lettering, all in their signature white, the brand create an elegant and effective scheme. The element to the display that allows it to be a success in my opinion, is the lighting. By positioning spotlights over the letters they prevent the all white display from looking bland and allow the word 'sale' to pop out.

Topshop are swept up in a snow storm

The sheer size of this giant snow globe in Topshop's flagship store was enough alone to grab my attention. As I stopped to look at it amongst the flurry of Christmas shoppers on Oxford street, I admired the giant snow globe set amongst a scene of frosty and glamorous mannequins and props. I like the way everything from the mannequins white afro's, to their embellished evening dresses and fur accessories emanates the frosty theme. Positioned amongst a backdrop of silver and white sprayed shards of metal. This instantly recognisable ornament is represented in a larger than life size full of Christmas sparkle and glamour.

We three kings of Orient are

Christmas has landed and I thought I'd kick off with this gorgeous scheme from Vivienne Westwood. The quintessentially British fashion house has used the three kings characters from the nativity story as the inspiration for their Christmas window displays in their menswear store (see first photo) and their ladies store (see second window.)

The rich tones of coppers, reds and golds emanate grandeur and royalty, while the use of three mannequins and mock crowns help to establish the theme of the display. I love this simple concept, that with clever spotlighting, really shows off the fabulous Vivienne Westwood signature tartans and elaborate prints.

Back to the drawing board for Moschino

I really like this display at Moschino, their white space just off New Bond St is the perfect setting for a colourful and playful display. The oversized objects really stand out as you walk past the store and the attention to detail, including the moschino logo printed on the pencils draw you in further. The symmetry in the display created by the two groups of pencils and the limited colour pallette makes this window pop!

Chanel's icy exterior

This icy display at Chanel is the perfect winter window and is bang on trend with some of this seasons key pieces including fur accessories and the leather shearling jacket. The darker tones of the clothing really stand out against the white and icy blue backdrop of the display. They have kept the composition simple and elegant, embodying the brands image perfectly.