Topshops Round the World Travels

These two photos were taken at the Topshop flagship store on London's Oxford Street in March of this year. Worn and torn old-fashioned luggage is used a lot in visual displays, I believe part of the reason being that they symbolize both travel and a sense of the past very successfully. The luggage helps to communicate trends that encompasses either of these concepts and can be used in a number of practical ways.

In these two displays the luggage is used as a way of building up height and as platforms for mannequins and stands. This allows the product styled on them to be seen more easily by the consumer in a busy store where product displayed lower down may be easily missed.

I really like the use of antique luggage, on my various trips to discover new and exciting visual merchandising I will look for more examples of it being used. Perhaps by a completely different brand, or used in a new, innovative way.

Agent Provocateur's Striking Structure

These photographs taken at Agent Provocateur in Selfridges, London Oxford street, highlight the lingerie brands striking concession displays. I think the gloss and luxury of the black really complement the femininity and softness of the wire mannequins and the dusky pink, conveying the brands image well. Your eye is immediately drawn to the display situated next to the escalator because of the heavy use of black in a fairly neutral and pastel dominated lingerie department. However once it has caught your attention it is the product that gains your focus as the frame and heavy spotlighting draw your eye in.

Topshop's Summer Florals

A Topshop floral skirt is brought to life in this display, proving that a simple mannequin provides you with endless possibilities. I love the way the wings reference the floral print in the skirt along with the smaller butterflies on the wall behind. The three elements together along with the fake grass communicate the British summer floral trend that dominates Topshop's product range this season. This photograph was taken at Topshop's London Oxford Street store in March 2009.

Bergdorf Goodman Pure Indulgence

The window displays of luxury New York department store, Bergdorf Goodman, at Christmas 2007 were so incredible I didn't know where to look! Each window on Fifth Avenue represented a different element, this one I have chosen to show is Earth. The attention to detail was so thorough that an inch of the display had not be filled with something spectacular. The limited colour palette and stunning evening gowns helped to create a display that was luxurious whilst expressing the notion of Earth.

Urban Outfitters Homely Touch

This photograph is of the lingerie and nightwear section in Urban Outfitters London Oxford Street Store taken in November 2008. I love the use of hatstands, wire mannequins, picture frames and lampshades to create a very soft and feminine look. The display has a very old fashioned, homely feel, that works very well with their floral print and lace underwear and nightwear.

Anthropologie's White Winter Windows

These photographs are of two of the windows of the store Anthroplogie in New York City, for their Winter season 2007. I really like the use of the window decoration limiting the visibility of the homely scene in the first image. The repetition of the circular shape in some of the picure frames on the wall is also a strong concept. The second window is of an igloo made entirely of milk cartons. A really simple technique that is very effective in communicating a message of recycling and the idea of home.